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TikTok engagement rate calculator
Calculate likes, comments and shares as a percentage of video views. Use one TikTok video or a consistent sample. This tool uses your numbers and does not connect to or scan an account.
Enter your video totals
Use counts from the same videos, recorded at the same time. Enter whole numbers without commas or abbreviations. This tool counts likes, comments and shares; it excludes saves.
No TikTok login or username required. Calculation happens in your browser; your counts are not sent with the completion event. Changing an input clears the result.
The formula: engagement by video views
Engagement rate by views = (likes + comments + shares) ÷ video views × 100.
Illustrative example: 400 likes + 60 comments + 40 shares = 500 interactions. With 10,000 video views, the result is 5.00%. This is arithmetic, not a measured account result or a performance benchmark.
This tool deliberately uses three interaction types and video views. It excludes saves, follower count, watch time and unique reached accounts. Those choices must match before you compare its result with another report.
Where to find the numbers
TikTok describes its Studio creator tools as a way to view account and post performance, including views, likes and shares. Available tools can differ by region and between the app and web.
- Select the video or videos you want to measure. Record each video’s likes, comments, shares and video views at the same observation time.
- Add each metric across exactly that sample. Do not combine account-wide lifetime likes with views from a few recent videos.
- Enter the four totals. Use zero only for a known zero; if a metric is unavailable, retrieve it before calculating this rate.
- For later comparisons, keep the sample rules and observation age consistent. Separate promoted content from organic content where your data allows.
Multiple videos: pooled rate versus average rate
Adding all interactions and dividing by all views gives more weight to videos with more views. It is not the same calculation as averaging each video’s percentage.
Video A
10 interactions ÷ 100 views × 100 = 10%.
Video B
9 interactions ÷ 900 views × 100 = 1%.
For these illustrative videos, this calculator returns 19 ÷ 1,000 × 100 = 1.90%. An equal-weight average of the two rates is (10% + 1%) ÷ 2 = 5.50%. Neither method should be silently substituted for the other.
Hootsuite’s TikTok metrics documentation distinguishes video-view counts from reached audience and describes a per-video average for its engagement-rate report. Do not assume that report and this pooled views-based calculation use the same denominator or weighting.
What the result does—and does not—mean
The percentage describes recorded actions relative to views. Views are not a count of unique people, and one person can take more than one action. A value above 100% is mathematically possible; check the counts and sample rather than treating it as proof of an error.
There is no universal good-rate threshold in this tool. It cannot verify authentic followers, diagnose an account restriction, predict distribution or prove why a video performed differently. Compare consistent samples alongside the outcomes you care about.
A follower-based rate answers a different question. Dividing by follower count instead of views will produce a different number; label that method separately.
Method and source descriptions checked October 14, 2026. Inputs are supplied by you. This is an independent calculation aid, not an official TikTok score.