Post on Instagram at the best times.
Post on Instagram at the best times.
How often should you post on social media? What type of content engages users? We can't answer these questions but can tell you when to post. To find out how frequently you should post, check our guide to finding data.
You must show your potential customers good content and photos when they are ready to see them.
Try Stormlikes for free. Learn the best time to post on Instagram.
Stormlikes collects data from users with different plans in various industries and locations. You can publish the globally recorded data and see positive engagement results. The number of engagements is the total number a brand has received in a specific timeframe. The data is industry-specific and includes engagement times from mid-level to high level. You can test the best time to send with your account.
Post on Instagram at the best times.
Posting on Instagram at the best times:
Mondays, 10 am to 12 noon
Tuesdays, 9 am to 1 pm
Wednesdays, 10 am to 1 pm
Fridays between 9 and 11 am.
The best days to post on Instagram are Tuesdays and Wednesdays
Sundays are the worst days to post on Instagram.
Marketers worldwide use Instagram the most after Facebook. 79% of marketers use Instagram. Reels on Instagram take up 30% of time spent on Meta's platform. This is because Instagram and TikTok are competing for video content.
Use Instagram effectively between 9 am and 1 pm on Mondays, Tuesdays, and Wednesdays. Like Facebook, Instagram is least active from midnight to 4 am.
Instagram has grown a lot since it started sharing photos. The app has two billion users every month. It's a platform for sharing images, videos, and Reels. Partnering and collaborating with other brands is helpful. It can generate revenue through its e-commerce features. If you use Instagram fully, you can get more followers.
Instagram's algorithm is unpredictable. To be successful on Instagram, make sure to post high-quality content. This content should be engaging and entertaining for your audience. Each piece of published content should meet this high bar. Using this guide can help with your marketing efforts.
Industry-specific Best Times to Post Instagram
We can't say when the best time is to post on Instagram. Only the data can give us insight. The success of your social media posts depends on your industry. You should also consider your target audience, business goals, and content.
Use this data to inform your publishing schedule. Test the optimal sending times using social experiments.
When is the best time to post on Instagram for consumer goods?
When to post your consumer goods on Instagram:
Thursdays at 2 pm
The best days to post for consumer goods on Instagram: Thursdays and Tuesdays
Sundays are the worst days to post on Instagram about consumer goods:
Consumer goods are a wide range of products. They include things like packaged foods, beverages, clothing, and accessories. In March 2022, US consumer spending was 18% higher than two years ago. This is despite the US having an inflation rate of 8.5%. In 2022, after two years of the pandemic, US consumers are eager to spend money like before.
Consumer goods companies see engagement on Instagram every day. The most active time is Thursdays at 2:00 pm. Tuesdays at 10:00 am also have higher engagement than the rest of the week.
The Best Time to Post on Instagram about Hospitals & Healthcare
The best times to post Instagram posts for Hospitals & Healthcare:
Thursdays at 1 pm
Thursdays, Tuesdays, and Fridays are the best days to post. Post on Instagram for Hospitals and healthcare during those days.
Worst day to post on Instagram about Hospitals & Healthcare: Sundays
The pandemic forced hospitals, clinics, and healthcare providers to use social media. This has happened in recent years. Social media does more than handle health crises. It educates the public. It helps patients feel comfortable during appointments. It promotes programs for future doctors.
The best times to post for hospitals and healthcare on Instagram have nearly doubled. Starting at 7 am daily, we see moderate engagement seven days a week. The best time to post on Instagram is Thursdays at 1 pm. The most active posting times are Tuesday, Thursday, and Friday afternoons, from 1 pm until 4 pm.
Posting on Instagram at the Best Times for Hospitality
The best times to post on Instagram about Hospitality:
Tuesdays, 10 am
Wednesdays, 11 am to 1 pm
Thursdays at Noon
Fridays, 10 am to 12 noon
The best days to post for hospitality on Instagram: Tuesdays & Wednesdays
Sundays are the worst days to post on Instagram about Hospitality.
Instagram engagement and posting days have increased in the hospitality industry. Businesses and consumers believe the public desires a return to pre-pandemic times. Engagement in the hospitality industry is higher in the first half of the week. Last year, it was higher in the second half. Businesses in the hospitality industry are rewarded for their efforts throughout the day.
The hospitality industry should post on Instagram at specific times. These are Tuesdays at 10 am, Wednesdays from 11 am to 1 pm, Thursdays at noon, and Fridays between 10 am and 12 pm. The best engagement period is a few hours until around 5 pm. Engagement is lower on weekends, but it's still worth posting.
Posting on Instagram at the Best Times for Media
Posting on Instagram at the best times for media:
Mondays at 11:00 am.
Wednesdays at 11:00 am.
Thursdays at 10:00 am.
The best days to post media on Instagram are Tuesdays, Wednesdays, and Thursdays.
The worst days to post media on Instagram: Sundays and Saturdays
The media and entertainment industries are using Instagram more. Users are spending more time on the app instead of visiting quickly. The algorithm or newsfeed updates may have influenced this. Major global events, political turmoil, and business news impact media impressions.
News spreads quickly. The ideal time to post on Instagram is Mondays, Wednesdays, and Thursdays at 11 am. There is still a lot of interaction from 5 am to 3 pm on weekdays.
Posting on Instagram at the Best Time for Nonprofits
Posting on Instagram at the best times for nonprofits:
Tuesdays between 10 am and 1 pm
Wednesdays, 11 am to 5 pm
Fridays, 10 am to 12 noon
Wednesdays are the best days to post for nonprofits on Instagram.
The worst days to post on Instagram if you are a nonprofit are Sundays and Saturdays.
We collected data on the best times for nonprofits to post on Instagram. Engagement is consistent throughout the week during regular business hours. The best time to post on Instagram is Tuesdays from 10 am to 1 pm, Wednesdays from 11 am to 5 pm, and Fridays from 10 am to noon.
Businesses should test the optimal posting time. They should do this regardless of audience engagement shown in the heatmap. Find out what time works best for your Instagram account.
Posting on Instagram at the Best Times for Restaurants
The best time to post a restaurant's Instagram photos:
Mondays from 2 to 6 pm.
Mondays are the best days to post for restaurants on Instagram.
Saturdays, Sundays, and Thursdays are the worst days for restaurant posts on Instagram.
Restaurants were open in 2022. Everyone wanted to go back to how things were before the pandemic. Some restaurants are now providing online ordering and delivery services. This might be a new experience for them. But they still want to attract customers. Businesses must consider their target audience and online goals. Use Instagram to share updates and promotions that are exclusive to your restaurant. This will help people remember you and consider eating at your place.
The bar industry is busy on Mondays, Tuesdays, and Wednesdays. The restaurant industry is also busy on the same days. The best time to post about restaurants on Instagram is Mondays from 2 to 6 pm; almost as many engagements occur on Mondays, Tuesdays, and Wednesdays from 10:00 am to 1:00 pm.
The Best Time to Post on Instagram For Schools & Education
The best times to post Instagram posts for Schools and education:
Tuesdays from 11 am to 1 pm.
Wednesdays between noon and 3 pm
Thursdays, 10 am to 12 pm
Tuesdays are the best days to post Instagram posts for schools and education.
Sundays are the worst days to post for schools and education on Instagram.
Engagement at universities, colleges, and schools has increased significantly compared to last year. Some schools have multiple social media profiles. These profiles serve different purposes, such as college or sports. We can meet the needs of different audiences effectively. We target them at the right times to be helpful.
You can engage with people most easily between mid-morning and early evening.
The best times to use Instagram to promote education are:
- Tuesdays, from 11 am to 1 pm - Wednesdays, from noon to 3 pm - Thursdays, from 10 am to noon.
A social media strategy in education should have many purposes. It should share school news and showcase student experiences. Do you want to connect with past, current, and future students? Do you want to track brand sentiment and monitor your brand's health?
Posting on Instagram at the Best Times for Travel & Tourism
When should you post Instagram photos for travel and tourism?
Tuesdays, 10 am
The best days to post travel and tourism photos on Instagram: Wednesdays and Tuesdays
Worst Days to Post on Instagram for Travel & Tourism: Saturdays, Sundays, and Thursdays
Travel and tourism companies are seeing a big increase in engagement. This increase is happening on Instagram.
This increase is almost double compared to last year. Travel restrictions are being lifted, so things feel normal again.
For travel and tourism businesses, the best time to post on Instagram is earlier in the day. Tuesdays and Thursdays between 9 am and 4 pm saw consistent engagement. Fridays from 7 am until noon also saw high levels of engagement. The best time to post on Instagram for travel and tourism brands is Tuesdays at 10 am.
by Butler Matthews
